Marketing Operations Strategist

Description

Sprout Social is seeking a Marketing Operations Strategist to join the Marketing team.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we’re driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path. 

As a Marketing Operations Strategist, you'll play a crucial role in executing and optimizing our marketing systems and processes. Your work will ensure that our marketing initiatives are data-driven, efficient, and scalable. You’ll bring a strategic mindset, technical know-how, and a collaborative approach to solving problems and driving impact across the Marketing organization.

• Execute and Optimize Workflows: Implement and refine marketing workflows, including campaign execution, lead management, and audience segmentation, ensuring efficiency and scalability.
• Maintain and Enhance Martech Stack: Manage and optimize key marketing platforms such as Salesforce, Marketo, 6Sense, Marketo Measure, and Chili Piper to support marketing initiatives.
• Data Integrity and Management: Ensure data cleanliness and integrity across systems, facilitating accurate reporting and effective decision-making.
• Process Documentation: Create and maintain documentation of marketing processes and system configurations to support team knowledge sharing and onboarding.
• Support Cross-Functional Collaboration: Assist in coordinating with teams like Revenue Operations, Sales, and the broader Marketing Organization to align marketing operations with broader business objectives.

What you’ll bring

We're looking for a proactive executor with strong technical skills and a strategic mindset. You understand how marketing systems and data come together to drive impact—and you take pride in building and maintaining that foundation.

You’re curious, resourceful, and detail-oriented, with a passion for supporting marketing programs through clean data, scalable processes, and dependable execution.

The minimum qualifications for this role include:

• 4+ years of experience in Marketing Operations or Marketing Automation
• Hands-on experience with Salesforce, Marketo, and connected Martech tools (e.g., 6sense, Marketo Measure, Chili Piper)
• Working knowledge of campaign execution workflows, lead flow management, and marketing data integration
• Analytical mindset with the ability to diagnose issues and implement efficient solutions
• Strong documentation and process improvement skills

Preferred qualifications include:

• Exposure to tools like Gainsight, Pendo, Intercom, and customer advocacy platforms
• Comfort working in fast-paced, high-growth environments with evolving needs
• Experience with data integration and management across multiple marketing platforms.
• Knowledge of marketing performance metrics and KPIs.

Within 1 month, you’ll plant your roots by:

• Completing onboarding and meeting key partners within Marketing and Operations
• Getting familiar with Sprout’s customer lifecycle programs and operational tools
• Identifying early opportunities for improvement in workflows and systems
  

Within 3 months, you’ll start hitting your stride by:

• Taking ownership of assigned workflows and campaign execution support
• Documenting current-state systems and processes related to the customer funnel
• Contributing to updates and optimizations in collaboration with team leads

Within 6 months, you’ll be making a clear impact by:

• Executing key enhancements that improve efficiency, data integrity, and scale
• Providing thoughtful recommendations to improve processes and reporting
• Becoming a go-to resource for customer campaign execution within Marketing Ops

Within 12 months, you’ll make this role your own by:

• Propose and implement enhancements to the marketing technology stack.
• Contribute to the development of long-term strategies for marketing operations scalability and effectiveness.

Of course, what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including work location, relevant experience and skills, the responsibility of the role, and job duties/requirements. In the United States, we have two geographic pay zones. For this role, our current base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): $74,944.00 (min), $94,900.00 (mid), $113,916.00 (max) USD annually
• Zone 2 (All other US states): $69,000.00(min), $86,300.00 (mid), $103,600.00 (max) USD annually

The listed ranges represent the full earning potential in this position. Starting salaries for well-qualified new hires are typically around the midpoint of the range. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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